SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and Branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals.
Once again, it should be emphasized that SEO is a series of guidelines rather than an exact science. Having said that, the following recommendation can be used to satisfy both sides of the equation. In general, keywords and phrases (i.e. SEO) should remain the focus of any early-stage company, while the incorporation of company branding should appear later in the evolution. This is simply a general statement and should not be taken word for word.
The reasoning is pretty straightforward. At first, no-one knows the name of your company, but perhaps they are searching for your products or services. In other words, you want to target keywords and phrases that focus around your offering rather than your company. As you build loyalty and credibility, branding becomes more important. It’s at this point that you may want to incorporate corporate messaging to strengthen the relationship with customers and instill trust in your brand.
One final thought about branding: if a searcher types in the name of your company, they are likely to find your website anyways. This is due mostly to anchor text and back-links. Therefore, optimizing for the company name is rather insignificant in most cases.
About us and this blog
We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.
Request a free quote
We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.
Pingback: maximum dose of levitra
Pingback: difference between viagra and sildenafil
Pingback: cialis online pills
Pingback: centurion laboratories tadalafil review
Pingback: half life of sitagliptin
Pingback: synthroid unithroid
Pingback: voltaren gel side effects warnings
Pingback: tizanidine hcl
Pingback: ivermectin 1 topical cream
Pingback: venlafaxine 150 mg er
Pingback: side effects of tamsulosin uk
Pingback: spironolactone 75 mg tablets
Pingback: what is protonix used for
Pingback: repaglinide e gliclazide
Pingback: abilify for bipolar
Pingback: remeron dementia
Pingback: semaglutide que hace
Pingback: lorazepam lactose
Pingback: how long does robaxin stay in your system
Pingback: acarbose forms
Pingback: pure ashwagandha
Pingback: bupropion-naltrexone (contrave)
Pingback: celecoxib what is it used for
Pingback: buspar 15 mg
Pingback: baclofen 20 mg tablet
Pingback: augmentin for bronchitis
Pingback: aspirin molar mass
Pingback: aripiprazole 5mg tablets
Pingback: allopurinol dosing for gout
Pingback: amitriptyline dosage for sleep reviews
Pingback: best time to take citalopram
Pingback: farmaco per colesterolo ezetimibe
Pingback: depakote er side effects
Pingback: what is contrave and how does it work
Pingback: augmentin class
Pingback: diclofenac sodium 75 mg tablet
Pingback: skelaxin vs flexeril
Pingback: ddavp for platelet dysfunction dose
Pingback: combination of avodart and flomax
Pingback: effexor and weight loss
Pingback: diltiazem anal fissure
Pingback: what is cozaar 50 mg used for
Pingback: neurontin buy online
Pingback: what is amoxicillin used for
Pingback: bactrim and alcohol forum
Pingback: bactrim hyperkalemia
Pingback: cephalexin efectos secundarios
Pingback: ciprofloxacin interactions with drinking alcohol
Pingback: zoloft vs escitalopram
Pingback: keflex alcohol interaction
Pingback: duloxetine tapering
Pingback: azithromycin 900
Pingback: cheapest generic viagra australia
Pingback: cymbalta blood pressure
Pingback: gabapentin seniors
Pingback: cephalexin 500 mg como tomar
Pingback: fluoxetine for dogs separation anxiety
Pingback: pastillas flagyl
Pingback: zoloft itching
Pingback: lexapro and weight gain in stomach
Pingback: tadalafil 2.5 mg